What is Email Marketing?
The first step is to be able to effectively capture as much data as possible. A plugin will be configured between your website and a third-party email marketing platform. This will capture visitor emails and intelligently sort users into lists based on their actions.
The benefit of collecting this data is it gives specific audience’s to target when running future promotions. You may choose to offer your most loyal customers a greater discount or entice less active customers back to your website by offering a special discount.
This new data also serves as a targeting audience on social media campaigns which allows even greater reach.
We would also set up automated email flows, which targets people who have abandoned their cart, browsers abandonment etc. This will increase your win back strategy.