Email Marketing Made Easy
Nurture interest in your business
The first step is to be able to effectively capture as much data as possible. A plugin will be configured between your website and a third-party email marketing platform. This will capture visitor emails and intelligently sort users into lists based on their actions.
The benefit of collecting this data is it gives specific audience’s to target when running future promotions. You may choose to offer your most loyal customers a greater discount or entice less active customers back to your website by offering a special discount.
This new data also serves as a targeting audience on social media campaigns which allows even greater reach.
We would also set up automated email flows, which targets people who have abandoned their cart, browsers abandonment etc. This will increase your win back strategy.
Benefits of social Email Marketing
Email marketing campaigns and flows are essential tools for businesses because they provide a direct and personalised communication channel with their customers where you can nurture your warm audience base. Here are some reasons why:
Campagins
Campaigns help build long term relationships with your customers through regular personalised communication. They are also a powerful source of ad free revenue for your business. This is a good way to let your warm audience base know about up and coming new products discounts and more.
Flow Campaigns
Flows help generate more revenue from your existing traffic by retargeting subscribers with relevant messages based on their actions. Flows can be automated, which saves businesses time and resources. Once set up, email campaigns and flows can run on autopilot, sending out messages at specific times or triggered by specific events.
Personalisation
Email marketing campaigns and flows allow businesses to personalise their messages for each customer. By using customer data such as their purchase history or browsing behaviour, businesses can tailor their messages to each customer’s interests and needs, resulting in higher engagement and conversions.
Relationship-building
Email marketing campaigns and flows can help businesses build stronger relationships with their customers. By providing valuable content, promotions, and personalised offers, businesses can create loyal customers who are more likely to make repeat purchases and recommend the business to others.
Measurable
Email marketing campaigns and flows are highly measurable. Businesses can track open rates, click-through rates, and conversion rates, allowing them to evaluate the effectiveness of their campaigns and make data-driven decisions.
Cost-effective
Email marketing campaigns and flows are a cost-effective way to reach a large number of customers. Unlike traditional marketing methods such as print and TV ads, email marketing campaigns and flows can be executed at a relatively low cost.
Pop Up & Footer Capture
To keep gaining new subscriber's we would set up a pop with and incentive for the customer to enter there email. This would be followed with an automated email to the customer on subscribing
Overall, email marketing campaigns and flows are crucial to a business’s success because they help businesses reach customers in a cost-effective and personalised way, while also building stronger relationships and driving conversions.
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