Social Media Marketing
Dominate Social Media marketing
Managing your business social media marketing alongside the daily running’s of your business, can be a stressful job. Let SC Digital manage your social media marketing and free you up to focus more on developing your business.
Using Facebook’s professional ads manager platform, we can create ad strategies bespoke to your business. This platform gives access to advanced targeting technique. All active campaigns will devise an advanced targeting strategy to show your ads to the most relevant audience.
On your website, a Facebook tracking pixel will be installed to track visitors and create for retargeting purposes. This allows us to create unique audience groups which include people who have engaged with both your Facebook and Instagram pages – VIPs.
Facebook also have an advanced software which allows us to reach a ‘lookalike’ audience. This targets individuals which have similar data points to existing audience members. We can then target individuals who may be interested in your business effectively.
Benefits of social Media Marketing
Over the last 10 years, social media has experienced significant growth and evolution, transforming the way we communicate, interact, and consume information. The number of people using social media has grown significantly over the past decade. As of 2021, it is estimated that there are over 4.2 billion social media users worldwide. Here are some of the key reasons why social media marketing is important:
Conversions
Whether your business is looking for more website sales, leads, engagement, messages or brand awareness. A well devised and executed marketing campaign can help to increase your businesses marketing goal.
Increase Website Foot Fall
Linking your website to the marketing campaign reaching millions of people per month you will increases the volume of link clicks to the website. This will benefit email data growth for future marketing campagins.
Increase Brand Awareness
Social media platforms have millions of active users every day, providing businesses with a huge opportunity to increase their brand visibility and reach potential customers.
Social Engagement
Social media platforms are designed to facilitate two-way communication, allowing businesses to interact with their customers in real-time and respond to their queries and feedback.
Targeted advertising
Social media platforms allow businesses to target their ads to specific demographics, interests, and behaviours, which increases the chances of the right people seeing their content.
Data and analytics
Social media platforms provide businesses with valuable insights into their audience's behaviour, preferences, and interests, enabling them to refine their marketing strategies for better results.
Page Management
Free yourself up to manage other aspects of your business and leave the content creation, posting and engaging with your followers on your Facebook & Instagram. We can create engaging content to keep your followers interested in your brand as well as run giveaway competitions to increase your growth.
In summary, social media marketing is important because it offers businesses an effective and affordable way to reach and engage with their target audience, build brand awareness, and drive sales and revenue.